/* ============================================================
   Instamarketing · Sistema de diseño
   Oscuro premium · navy + verde menta · efectos WOW
   ============================================================ */

/* ---------- Tokens ---------- */
:root{
  --bg:#0a131f;
  --bg-2:#0d1b2a;
  --panel:#11243a;
  --panel-2:#16304a;
  --ink:#eaf2fb;
  --muted:#94abc4;
  --line:rgba(148,171,196,.16);
  --accent:#00e5a0;     /* verde menta */
  --accent-2:#00b8d9;   /* cian */
  --accent-3:#6c5ce7;   /* violeta (aurora) */
  --danger:#ff5d73;
  --glow:0 0 50px rgba(0,229,160,.35);
  --shadow:0 24px 70px rgba(0,0,0,.45);
  --radius:18px;
  --radius-lg:26px;
  --container:1180px;
  --ease:cubic-bezier(.22,1,.36,1);
  --font-display:'Sora',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --font-body:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;
}

/* ---------- Reset ---------- */
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);
  background:var(--bg);
  color:var(--ink);
  line-height:1.6;
  font-size:17px;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;border:none;background:none;color:inherit}
ul{list-style:none}
::selection{background:var(--accent);color:#03130d}

/* ---------- Tipografía ---------- */
h1,h2,h3,h4{font-family:var(--font-display);line-height:1.1;font-weight:700;letter-spacing:-.02em}
h1{font-size:clamp(2.4rem,6vw,4.6rem)}
h2{font-size:clamp(1.9rem,4vw,3.1rem)}
h3{font-size:clamp(1.25rem,2.2vw,1.6rem)}
p{color:var(--muted)}
strong{color:var(--ink);font-weight:600}
.gradient-text{
  background:linear-gradient(100deg,var(--accent) 0%,var(--accent-2) 50%,var(--accent-3) 100%);
  background-size:200% auto;
  -webkit-background-clip:text;background-clip:text;
  -webkit-text-fill-color:transparent;
  animation:shine 6s linear infinite;
}
@keyframes shine{to{background-position:200% center}}

/* ---------- Utilidades ---------- */
.container{max-width:var(--container);margin:0 auto;padding:0 24px}
.section{padding:clamp(64px,10vw,130px) 0;position:relative}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--font-display);font-size:.78rem;font-weight:600;
  letter-spacing:.18em;text-transform:uppercase;color:var(--accent);
  padding:7px 16px;border:1px solid rgba(0,229,160,.3);border-radius:99px;
  background:rgba(0,229,160,.06);margin-bottom:22px;
}
.eyebrow::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);box-shadow:var(--glow)}
.section-head{max-width:720px;margin-bottom:54px}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.lead{font-size:clamp(1.05rem,1.6vw,1.3rem);color:var(--muted);margin-top:18px}
.muted{color:var(--muted)}

/* ---------- Botones ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--font-display);font-weight:600;font-size:1rem;
  padding:15px 28px;border-radius:14px;position:relative;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s;
  white-space:nowrap;
}
.btn svg{width:20px;height:20px}
.btn-primary{background:var(--accent);color:#03130d;box-shadow:0 10px 34px rgba(0,229,160,.28)}
.btn-primary:hover{transform:translateY(-3px);box-shadow:0 18px 46px rgba(0,229,160,.45)}
.btn-ghost{border:1px solid var(--line);background:rgba(255,255,255,.02);color:var(--ink)}
.btn-ghost:hover{transform:translateY(-3px);border-color:var(--accent);background:rgba(0,229,160,.05)}
.btn-lg{padding:18px 34px;font-size:1.08rem}
.btn-block{width:100%;justify-content:center}

/* ---------- Header ---------- */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  padding:18px 0;transition:padding .3s var(--ease),background .3s,backdrop-filter .3s,border-color .3s;
  border-bottom:1px solid transparent;
}
.site-header.scrolled{
  padding:10px 0;background:rgba(10,19,31,.82);
  backdrop-filter:blur(18px);border-bottom-color:var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--font-display);font-weight:700;font-size:1.2rem}
.brand .mark{
  width:38px;height:38px;border-radius:11px;display:grid;place-items:center;
  background:linear-gradient(135deg,var(--accent),var(--accent-2));color:#03130d;font-weight:800;
  box-shadow:var(--glow);
}
.brand .mark span{font-size:1.3rem}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a{color:var(--muted);font-size:.96rem;font-weight:500;position:relative;transition:color .2s}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-6px;width:0;height:2px;background:var(--accent);transition:width .3s var(--ease)}
.nav-links a:hover{color:var(--ink)}
.nav-links a:hover::after{width:100%}
.nav-cta{display:flex;align-items:center;gap:12px}
.nav-toggle{display:none;width:44px;height:44px;border-radius:11px;border:1px solid var(--line);place-items:center}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{
  content:"";display:block;width:20px;height:2px;background:var(--ink);border-radius:2px;transition:.3s}
.nav-toggle span::before{transform:translateY(-6px)}
.nav-toggle span::after{transform:translateY(4px)}
body.menu-open .nav-toggle span{background:transparent}
body.menu-open .nav-toggle span::before{transform:rotate(45deg)}
body.menu-open .nav-toggle span::after{transform:rotate(-45deg) translateY(-2px)}

/* ---------- Aurora / fondos ---------- */
.aurora{position:absolute;inset:0;overflow:hidden;z-index:0;pointer-events:none}
.aurora::before,.aurora::after{
  content:"";position:absolute;border-radius:50%;filter:blur(90px);opacity:.55;
  animation:float 16s ease-in-out infinite;
}
.aurora::before{width:50vw;height:50vw;background:radial-gradient(circle,var(--accent) 0%,transparent 65%);top:-10%;left:-8%}
.aurora::after{width:46vw;height:46vw;background:radial-gradient(circle,var(--accent-3) 0%,transparent 65%);bottom:-12%;right:-6%;animation-delay:-6s}
.aurora .blob3{position:absolute;width:34vw;height:34vw;border-radius:50%;filter:blur(90px);opacity:.4;
  background:radial-gradient(circle,var(--accent-2) 0%,transparent 65%);top:30%;left:45%;animation:float 20s ease-in-out infinite reverse}
@keyframes float{0%,100%{transform:translate(0,0) scale(1)}50%{transform:translate(4%,-6%) scale(1.12)}}
.grain{position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.04;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}

/* ---------- Hero ---------- */
.hero{position:relative;padding:170px 0 100px;min-height:100vh;display:flex;align-items:center}
.hero-inner{position:relative;z-index:2;max-width:880px}
.hero h1{margin-bottom:26px}
.hero .lead{max-width:620px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}
.hero-trust{display:flex;flex-wrap:wrap;gap:26px;margin-top:42px;align-items:center}
.hero-trust .item{display:flex;align-items:center;gap:10px;color:var(--muted);font-size:.92rem}
.hero-trust .item svg{width:20px;height:20px;color:var(--accent);flex-shrink:0}
.scroll-cue{position:absolute;bottom:34px;left:50%;transform:translateX(-50%);z-index:2;
  color:var(--muted);font-size:.8rem;display:flex;flex-direction:column;align-items:center;gap:8px;letter-spacing:.1em}
.scroll-cue .mouse{width:24px;height:38px;border:2px solid var(--line);border-radius:14px;position:relative}
.scroll-cue .mouse::after{content:"";position:absolute;top:7px;left:50%;transform:translateX(-50%);width:4px;height:7px;border-radius:2px;background:var(--accent);animation:wheel 1.6s infinite}
@keyframes wheel{0%{opacity:1;top:7px}100%{opacity:0;top:18px}}

/* ---------- Marquee ---------- */
.marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:20px 0;overflow:hidden;background:rgba(255,255,255,.015)}
.marquee-track{display:flex;gap:60px;width:max-content;animation:scrollx 30s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{font-family:var(--font-display);font-weight:600;color:var(--muted);font-size:1.05rem;display:flex;align-items:center;gap:60px;white-space:nowrap}
.marquee-track span::after{content:"●";color:var(--accent);font-size:.6rem}
@keyframes scrollx{to{transform:translateX(-50%)}}

/* ---------- Cards / grids ---------- */
.grid{display:grid;gap:22px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.card{
  background:linear-gradient(160deg,var(--panel),var(--bg-2));
  border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;
  position:relative;overflow:hidden;transition:transform .35s var(--ease),border-color .35s,box-shadow .35s;
}
.card::before{content:"";position:absolute;inset:0;border-radius:inherit;padding:1px;
  background:linear-gradient(140deg,rgba(0,229,160,.5),transparent 40%);
  -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude;opacity:0;transition:opacity .35s}
.card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.card:hover::before{opacity:1}
.card .ico{
  width:54px;height:54px;border-radius:15px;display:grid;place-items:center;margin-bottom:20px;
  background:rgba(0,229,160,.1);color:var(--accent);border:1px solid rgba(0,229,160,.2);
}
.card .ico svg{width:26px;height:26px}
.card h3{margin-bottom:10px}
.card p{font-size:.97rem}
.card .card-link{display:inline-flex;align-items:center;gap:7px;margin-top:18px;color:var(--accent);font-weight:600;font-family:var(--font-display);font-size:.95rem}
.card .card-link svg{width:16px;height:16px;transition:transform .25s}
.card:hover .card-link svg{transform:translateX(4px)}

/* problemas (pain) */
.pain{display:flex;gap:16px;align-items:flex-start;padding:22px 0;border-bottom:1px solid var(--line)}
.pain:last-child{border-bottom:none}
.pain .x{flex-shrink:0;width:30px;height:30px;border-radius:9px;display:grid;place-items:center;background:rgba(255,93,115,.12);color:var(--danger);font-weight:700}
.pain p{color:var(--ink);font-size:1.05rem}

/* plan / pasos */
.steps{counter-reset:step;display:grid;gap:22px}
.step{position:relative;padding:30px 30px 30px 92px;background:linear-gradient(160deg,var(--panel),var(--bg-2));
  border:1px solid var(--line);border-radius:var(--radius-lg);transition:border-color .3s,transform .3s var(--ease)}
.step:hover{transform:translateX(6px)}
.step::before{counter-increment:step;content:counter(step);
  position:absolute;left:26px;top:28px;width:46px;height:46px;border-radius:13px;
  display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:1.3rem;
  background:linear-gradient(135deg,var(--accent),var(--accent-2));color:#03130d;box-shadow:var(--glow)}
.step h3{margin-bottom:7px}.step p{font-size:.97rem}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.stat{text-align:center;padding:30px 18px;background:rgba(255,255,255,.02);border:1px solid var(--line);border-radius:var(--radius)}
.stat .num{font-family:var(--font-display);font-weight:800;font-size:clamp(2.2rem,4vw,3.2rem);line-height:1}
.stat .lbl{color:var(--muted);font-size:.92rem;margin-top:10px}

/* split / guía */
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:center}
.media-frame{position:relative;border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);aspect-ratio:4/5;background:var(--panel)}
.media-frame img{width:100%;height:100%;object-fit:cover}
.media-frame .badge{position:absolute;left:18px;bottom:18px;background:rgba(10,19,31,.78);backdrop-filter:blur(10px);
  border:1px solid var(--line);border-radius:14px;padding:12px 16px;display:flex;gap:10px;align-items:center}
.media-frame .badge .dot{width:10px;height:10px;border-radius:50%;background:var(--accent);box-shadow:var(--glow)}
.media-frame .badge b{font-family:var(--font-display)}

/* testimonios */
.quote{background:linear-gradient(160deg,var(--panel),var(--bg-2));border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px}
.quote .stars{color:var(--accent);letter-spacing:3px;margin-bottom:14px}
.quote p{color:var(--ink);font-size:1.05rem;font-style:italic}
.quote .who{display:flex;align-items:center;gap:12px;margin-top:20px}
.quote .who .av{width:44px;height:44px;border-radius:50%;background:var(--panel-2);border:1px solid var(--line);display:grid;place-items:center;font-family:var(--font-display);font-weight:700;color:var(--accent)}
.quote .who b{font-family:var(--font-display);display:block;font-size:.98rem}
.quote .who span{color:var(--muted);font-size:.85rem}
.ph-note{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.05em;color:#ffd27a;background:rgba(240,180,41,.12);border:1px dashed rgba(240,180,41,.5);padding:2px 8px;border-radius:6px;margin-bottom:12px}

/* CTA band */
.cta-band{position:relative;overflow:hidden;border-radius:var(--radius-lg);
  background:linear-gradient(135deg,var(--bg-2),#0c2f2a);border:1px solid rgba(0,229,160,.25);
  padding:clamp(40px,6vw,72px);text-align:center}
.cta-band h2{margin-bottom:16px}
.cta-band .hero-cta{justify-content:center}

/* FAQ */
.faq-item{border:1px solid var(--line);border-radius:16px;margin-bottom:14px;background:rgba(255,255,255,.015);overflow:hidden;transition:border-color .3s}
.faq-item.open{border-color:rgba(0,229,160,.4)}
.faq-q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:18px;padding:22px 26px;text-align:left;font-family:var(--font-display);font-weight:600;font-size:1.08rem}
.faq-q .pm{flex-shrink:0;width:28px;height:28px;border-radius:8px;border:1px solid var(--line);display:grid;place-items:center;position:relative;transition:.3s}
.faq-q .pm::before,.faq-q .pm::after{content:"";position:absolute;background:var(--accent);border-radius:2px}
.faq-q .pm::before{width:12px;height:2px}.faq-q .pm::after{width:2px;height:12px;transition:transform .3s}
.faq-item.open .pm{background:rgba(0,229,160,.1);border-color:var(--accent)}
.faq-item.open .pm::after{transform:rotate(90deg);opacity:0}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s var(--ease)}
.faq-a p{padding:0 26px 24px;font-size:1rem}

/* Bloque SEO */
.seo-block{background:var(--bg-2);border-top:1px solid var(--line)}
.seo-block .prose{max-width:820px;margin:0 auto}
.seo-block h2{font-size:clamp(1.6rem,3vw,2.3rem);margin:42px 0 16px}
.seo-block h3{margin:30px 0 12px;color:var(--ink)}
.seo-block p{margin-bottom:16px;color:var(--muted);font-size:1.02rem}
.seo-block a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.seo-block ul.bullets{margin:0 0 16px;padding-left:0}
.seo-block ul.bullets li{position:relative;padding-left:28px;margin-bottom:10px;color:var(--muted)}
.seo-block ul.bullets li::before{content:"";position:absolute;left:0;top:9px;width:14px;height:14px;border-radius:4px;background:rgba(0,229,160,.18);border:1px solid var(--accent)}
.city-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));gap:12px;margin:24px 0}
.city-grid a{display:block;padding:14px 16px;border:1px solid var(--line);border-radius:12px;background:rgba(255,255,255,.02);font-family:var(--font-display);font-weight:600;font-size:.95rem;color:var(--ink);transition:.25s;text-decoration:none}
.city-grid a:hover{border-color:var(--accent);color:var(--accent);transform:translateY(-2px)}

/* Footer */
.site-footer{background:var(--bg-2);border-top:1px solid var(--line);padding:70px 0 30px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:40px;margin-bottom:50px}
.footer-grid h4{font-size:.85rem;text-transform:uppercase;letter-spacing:.12em;color:var(--muted);margin-bottom:18px}
.footer-grid a{display:block;color:var(--muted);margin-bottom:11px;font-size:.95rem;transition:color .2s}
.footer-grid a:hover{color:var(--accent)}
.footer-brand p{font-size:.95rem;margin:16px 0}
.footer-contact a{display:flex;gap:10px;align-items:center}
.footer-contact svg{width:17px;height:17px;color:var(--accent);flex-shrink:0}
.footer-bottom{border-top:1px solid var(--line);padding-top:26px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;color:var(--muted);font-size:.86rem}
.footer-bottom a{color:var(--muted)}

/* WhatsApp flotante */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:90;width:60px;height:60px;border-radius:50%;
  background:#25d366;display:grid;place-items:center;box-shadow:0 12px 34px rgba(37,211,102,.45);
  transition:transform .25s var(--ease)}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:32px;height:32px;color:#fff}
.wa-float::after{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid #25d366;animation:pulse 2.2s infinite}
@keyframes pulse{0%{transform:scale(1);opacity:.7}100%{transform:scale(1.6);opacity:0}}

/* ---------- Reveal al hacer scroll ---------- */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.08s}
.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}
.reveal[data-d="4"]{transition-delay:.32s}

/* ---------- Responsive ---------- */
@media(max-width:980px){
  .split{grid-template-columns:1fr;gap:40px}
  .grid-3{grid-template-columns:1fr 1fr}
  .stats{grid-template-columns:1fr 1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:720px){
  body{font-size:16px}
  .nav-links{display:none}
  .nav-toggle{display:grid}
  /* En móvil, los CTA del header pasan a iconos compactos (ambos visibles) */
  .nav{gap:10px}
  .nav-cta{gap:8px}
  .nav-cta .btn-label{display:none}
  .nav-cta .btn{width:44px;height:44px;padding:0;justify-content:center;border-radius:12px}
  .nav-cta .btn svg{width:21px;height:21px}
  .nav-links.open{display:flex;position:fixed;inset:64px 0 auto 0;flex-direction:column;gap:0;
    background:rgba(10,19,31,.97);backdrop-filter:blur(20px);padding:14px 24px 28px;border-bottom:1px solid var(--line)}
  .nav-links.open a{padding:15px 0;border-bottom:1px solid var(--line);width:100%}
  .grid-2,.grid-3{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .hero{padding-top:130px;min-height:auto}
}
/* En móviles estrechos dejamos solo el logo para que quepan los 2 CTA + el menú */
@media(max-width:480px){
  .site-header .brand-name{display:none}
}

/* ---------- Accesibilidad: menos movimiento ---------- */
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
}